A successful marketing strategy is often critical to the health and long term prospect of your business and that is why the four P’s of marketing is often used as a framework for creating a program that delivers results. In a nutshell, 4P marketing describes factors that you can use…
Although the basic principle of trucking is the same across the industry in that each company is tasked with transporting items from point A to point B that is often where the similarity ends when it comes to defining what each trucking company does. There are a number of key…
Despite the rise in social media and the impact the range of modern-day marketing strategies has had on the world, there’s still a no better way to market and connect with your customers than there is by using your email marketing list. However, this is only possible if you’re able…
Paying tax bills for corporations is necessary, but they can seem quite high. How do you go about putting more money in your pocket for all of the hard work you’re doing? Thankfully, there are some great ways you can reduce your corporation tax bill every year, as long as…
If you’ve clicked on a company’s website in the last few years, you’ve likely noticed a pop-up chat window in case you have a question or need help. 40% of large companies were utilizing chatbots by last year. It is, indeed, the rise of the machines. AI – artificial intelligence…
Retailing can be a tough and competitive environment but it is surely no coincidence that the brands that are managing to perform well tend to embrace the idea of analytics and use it as a lever for profitability. Data and analytics are proving to be transformational in the retail arena…
Your revenue is closely tied to positive influences and brand exposure. Building and keeping up with the brand image takes a lot of work. There is a large target on your back once you become a major influencer in the industry. Social media is a valuable tool, and using it…
There’s so much going on with businesses nowadays, so much so that automation is not just a highly recommended practice; it’s becoming essential. With is true for business owners, marketers, sales operators, and everyone in between. But, as a business person yourself, how do you take control of business automation…
The technology trend in businesses today is using big data. With advancements in cloud computing and artificial intelligence, using big data helps businesses make decisions that can lead to success. Collecting and analyzing data can be challenging, even for companies that have the latest technology at their fingertips. Even if…
Facebook is celebrating its 16th birthday, and the billion-dollar business is thriving. Over 2 billion users login each day and many of them celebrate their friends’ birthdays. Facebook has become a necessity in the lives of the people who use it. While offering social media connections to members, Facebook has…