Your revenue is closely tied to positive influences and brand exposure. Building and keeping up with the brand image takes a lot of work. There is a large target on your back once you become a major influencer in the industry. Social media is a valuable tool, and using it wisely requires a solid strategy.
3. Choose The Correct Platforms
Social media requires a multipronged approach. There are the big platforms that you build your business around, and then there are the smaller platforms to compliment them. Beneath those two layers are the traditional methods that balance everything out like email, flyers, and networking.
The big platforms are the usual names like Facebook and LinkedIn. Your target market will determine which of the big platforms work better for your influence. Although Facebook is the default leader in this category, professional websites like LinkedIn will work better if you have a more client-focused business. Choose your big platform carefully since you’ll want to dedicate most of your resources to its build.
The smaller platforms are made for queuing up quick advertisements, messages, and connecting with consumers. This includes Twitter, Snapchat, and Instagram. Unlike the big platforms, smaller platforms can be used together. You can use twitter to send consumers to your Facebook page while using Instagram to push exclusive offers. If you have to choose two, Instagram and Twitter work wonders for small platform marketing strategies that want to reach the largest audience.
Traditional methods provide a great way for you to use data collected from social media. With it, you can roll out a beta marketing campaign before going all out and using it in a bigger social media blitz.
2. Stay Consistent
Social media influencers are consistent with their information. The longer you leave clients or consumers waiting, the quicker their attention turns to something new. It’s important to treat social media as a business, whether you’re an individual or a company. The approach is the same either way and trivializing it will only make it harder to succeed. Keep your message clear and don’t take long breaks. Your clients and consumers won’t always be waiting when you get back.
1. Prioritize Data
If your social media empire is not collecting and filtering data, then it is a failure. Social media influencers gain ground by knowing their target demographics and playing to that strength. Sometimes the target market isn’t always clear, and in other (unfortunate) times the target market needs to change. When you target one market and somehow end up with another, it is not the end of the world. Use this new data to create the marketing campaign necessary to gain more social media attention.
Pay attention to the other big companies in your industry to get an idea of what to expect. There will be negative moments, but it’s nothing compared to the positive attention you’ll receive. Stay ahead of the game, and follow the trends that matter the most to your company.