Despite the rise in social media and the impact the range of modern-day marketing strategies has had on the world, there’s still a no better way to market and connect with your customers than there is by using your email marketing list. However, this is only possible if you’re able to grow your list, which is much easier said than done.
Today, we’re going to explore five tremendous and essential ways to grow your marketing list, all so you can get big and communicate personally with the people that care about what you have to say, no matter what your message is.
1. Offer Something Special
By far, one of the most active and most used ways to grow your email list is to offer something in return for someone’s email address. This could be a free five-day course on a topic in your niche, or a free eBook, or access to some kind of content that really perks someone’s interest and makes them want to find out more about what you’ve got to offer.
2. Use Different Sign Up Forms
Let’s say you use Medium, have a website, have social media pages, and guest posts on other blogs. There’s are all different audiences that will be connecting with your business in different ways, so it’s a good idea to create custom sign-up forms to connect with these different audiences.
People in different places of the internet will connect with you in different ways, so creating a sign-up form specifically for these audiences will make them far more likely to sign up. Having a one-size-fits-all kind of sign up form rarely works as good as it could do.
3. Use Website Integrations
There are plenty of websites and platforms out there that offer integrations that make it easy for people to click and then follow the pages to sign up to your mailing list. For example, WordPress has plenty of compatible plugins to different email marketing providers to help you display popups and sidebar widgets, and Facebook has the ability to offer a ‘Sign Up’ button at the top of your business page.
Let’s say you have a business management website, you could use online plugins to add more functionality to your website, such as offering webinars and hosting business management events. You can take bookings for the event and provide information, both of which will give you access to a potential client’s email address for your mailing list.
4. Run Giveaways and Contests
Perhaps one of the more interactive ways to grow your list is to run a competition or giveaway. The aim of this is for someone to sign up, and they have a chance to win something. Of course, this approach is a bit of a double-edged sword since people may only just sign up for the competition and the giveaway, and won’t interact with your emails any further than that, meaning your email list will be filled with people who don’t actually want to interact with you.
If you’re looking to contact the masses, however, and you think you’ve got what it takes to keep people around, then this could be an approach that really works for you.
5. Highlight Social Proof
If you have lots of people signed up to your mailing list already, another great approach is to highlight this number. If more people have signed up, this shows that people are interested and sticking with your message, which makes people not signed up feel like they’re missing out and will make them want to join your lists.
As you can see, there are lots of approaches you can take when it comes to growing your email marketing list, but it’s all about finding out what works for you and your business. Get creative with what you have to offer, and you’re sure to see growth in no time. Just be patient, consistent, and keep going.