Branding vs Marketing: What’s the key difference?
Branding vs Marketing is the idea that there is little potential for the difference held by many people. If there are any distinctions between them,…
What is Direct Response Marketing? 5 Concrete Examples of Direct Response Marketing
What is Direct Response Marketing? Direct response marketing has a knack for grabbing the attention of needy consumers. It’s an efficient form of advertising that…
Two Different Departments: The Difference Between Sales and Marketing Explained in Simple Terms
Although you could argue that your business has a common purpose regarding the need to drive turnover and profitability upward and you are all focused…
Venture Capital: How Does It Work?
The dictionary description for the word venture is a risky or daring journey or undertaking and that provides a big clue as to what venture…
Product, Price, Promotion, and Place: What Lies Underneath the 4P Marketing Principle?
A successful marketing strategy is often critical to the health and long term prospect of your business and that is why the four P’s of…
5 Need to Know Ways to Grow Your Email Marketing List
Despite the rise in social media and the impact the range of modern-day marketing strategies has had on the world, there’s still a no better…
The Top Retail Brands Are Leveraging Analytics and so Can You
Retailing can be a tough and competitive environment but it is surely no coincidence that the brands that are managing to perform well tend to…
The New Approach to Marketing: 3 Key Strategies You Need to Adopt to Become an Influencer on Social Media
Your revenue is closely tied to positive influences and brand exposure. Building and keeping up with the brand image takes a lot of work. There…
Increased Availability of Big Data: How Can You Capitalize on the Opportunity?
The technology trend in businesses today is using big data. With advancements in cloud computing and artificial intelligence, using big data helps businesses make decisions…
Growth Hacking Made Simple: Create the Best Content Marketing Strategy by Following These 5 Simple Steps
If you want to create traffic, generate leads, and close sales, you can use content marketing to meet this end. Since 88% of business-to-business marketers…