It is all too easy to use PayPal as the default payment option because it is such a dominating presence in this arena, with well over 200 million customers and millions of businesses using their services.
However, there are plenty of alternatives to PayPal that offer competitive rates and services that could be more responsive and customer-friendly than this payment behemoth.
Let’s take a look at some of the viable alternatives and why you might decide to switch to them rather than remain loyal to such a leading brand as PayPal.
Google is a worthy competitor
A good starting point when considering who else to entrust your merchant services to would be Google.
Not exactly a small company either, but that means they have the infrastructure and know-how to compete with PayPal and give you the sort of services you want.
If you use Google Pay you can make it easy for your customers to pay for your goods or services across a range of different platforms. If they want to pay via an app, or by using your physical store or online checkout, Google Pay has been designed to make the transaction as easy and seamless as possible.
Forgotten passwords are not such an issue with Google Pay and that should help improve conversion rates when a payment system is so user-friendly.
A suitable global solution
The internet enables your business to trade in a global marketplace and your customers can be anywhere in the world, which is a good reason for choosing a payment provider that can cope with that scenario.
It could be worth taking a look at 2CheckOut, which promises to take your business worldwide with a one-stop solution.
It offers robust fraud protection procedures and is easily integrated with over 100 online carts.
Suitable for small business owners
Next on the list is Authorize.Net, which has more than 20 years of experience behind it, mainly serving the small business community with its online payment gateway service.
As it is a subsidiary of Visa it means you can accept customer payments from customers around the globe.
Works alongside your accounting software
If you are running a small business you want to spend as little time as possible keeping your books up to date and focusing on growing your sales instead.
If you use the payment service offered by Intuit and rely on QuickBooks to handle your accounts, the two will work seamlessly together. You can send invoices out to customers and enjoy real-time alerts when customers view your invoices or make payments.
Your ledger is updated with this information and that means there is one less task you need to attend to when you use what Intuit and QuickBooks have to offer.
There are plenty of worthwhile alternatives to PayPal and when you look at what they have to offer it is easy to appreciate why a growing number of people might be thinking that it is worth exploring your options rather than sticking with the default option.
